Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0072864877 (alk. paper) 0071111778 (international : alk. paper)
Consumer behavior.
Marketing.
HF5415.3 / .P468 2005
658.8342 / PEC
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0072864877 (alk. paper) 0071111778 (international : alk. paper)
Consumer behavior.
Marketing.
HF5415.3 / .P468 2005
658.8342 / PEC