Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8 / KOM
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8 / KOM