Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.ISBN: 0072966343 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.802 CRS (Browse shelf) | 1 | Available |
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| 658.8 KOM Marketing management / | 658.8 KOP Principles of marketing / | 658.8 LOS Service marketing: | 658.802 CRS Strategic marketing / | 658.8270941 SUP Superbrands : | 658.83 MAM Marketing research : | 658.8342 PEC Consumer behavior and marketing strategy / |
Includes bibliographical references and indexes.
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