Marketing research : an applied orientation /
by Malhotra, Naresh K.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: 6th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9780136085430 (pbk.).Subject(s): Marketing research | Marketing research -- Methodology
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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Books
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.83 MAM (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 834-873) and index.
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