Consumer behavior /
by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Edition: 10th ed.Description: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm.ISBN: 9780135053010; 0135053013.Subject(s): Consumer behavior | Motivation research (Marketing)
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8342 SCC (Browse shelf) | 1 | Available |
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| 658.8270941 SUP Superbrands : | 658.83 MAM Marketing research : | 658.8342 PEC Consumer behavior and marketing strategy / | 658.8342 SCC Consumer behavior / | 658.84 CAI International marketing / | 658.872 BAE E-commerce : | 658.872 LAE E-commerce : |
Includes bibliographical references and indexes.
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