Consumer behavior /
by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Edition: 10th ed.Description: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm.ISBN: 9780135053010; 0135053013.Subject(s): Consumer behavior | Motivation research (Marketing)
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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Books
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8342 SCC (Browse shelf) | 1 | Available |
Includes bibliographical references and indexes.
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