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1. Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8342 SCC] (1).

2. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8342 PEC] (1).

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