| 000 | 00954cam a22002894a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220623192506.0 | ||
| 008 | 041018s2006 maua b 001 0 eng | ||
| 010 | _a 2004061068 | ||
| 020 | _a0072966343 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dOSt |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2006 |
| 082 | 0 | 0 |
_a658.802 _223 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 4 |
_aMarketing _xDecision making. |
|
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 942 |
_2ddc _cBK |
||
| 955 |
_apc20 2004-10-18 to SSCD _ise40 2004-10-19 _aaa05 2004-10-20 _aps08 2005-04-08 1 copy rec'd., to CIP ver. |
||
| 999 |
_c2507 _d2507 |
||