| 000 | 00797cam a22002294a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220623193038.0 | ||
| 008 | 090324s2010 nju b 001 0 eng | ||
| 020 | _a9780136085430 (pbk.) | ||
| 040 |
_aDLC _cDLC _dOSt |
||
| 082 | 0 | 0 |
_a658.83 _223 _bMAM |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson, _cc2010. |
||
| 300 |
_avii, 897 p. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 834-873) and index. | ||
| 650 | 4 | _aMarketing research. | |
| 650 | 4 |
_aMarketing research _xMethodology. |
|
| 942 |
_2ddc _cBK |
||
| 955 |
_axj12 2009-03-24 _ixj12 2009-03-24 (telework) _ard05 2009-03-24 _axe03 2010-03-05 1 copy rec'd., to CIP ver. |
||
| 999 |
_c2508 _d2508 |
||