| 000 | 00904cam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220626172248.0 | ||
| 008 | 101104s2012 njua b 001 0 eng | ||
| 010 | _a 2010046655 | ||
| 020 | _a9780132102926 | ||
| 020 | _a0132102927 | ||
| 035 | _a(OCoLC)ocn678924608 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC _dOSt |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2012 |
| 082 | 0 | 0 |
_a658.8 _223 _bKOM |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
||
| 300 |
_axxii, 657, [127] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 942 |
_2ddc _cBK |
||
| 955 |
_bxj13 2010-11-04 _ixj13 2010-11-04 (telework) |
||
| 999 |
_c2528 _d2528 |
||