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| 001 | 969836 | ||
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| 008 | 140721s1986 nyua b 001 0 eng | ||
| 010 | _a 85012755 | ||
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_a0070227705 (pbk.) : _c$20.95 |
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_aP90 _b.G298 1986 |
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_a001.51 _219 _bGAI |
| 100 | 1 |
_aGamble, Michael, _d1943- |
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_aIntroducing mass communication / _cMichael W. Gamble, Teri Kwal Gamble. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1986. |
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| 300 |
_axv, 448 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aMcGraw Hill series in mass communication | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMass media. | |
| 700 | 1 | _aGamble, Teri Kwal. | |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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