Lovelock, Christopher H.
Service marketing: people, technology, strategy / Christopher Lovelock, Lauren Wright. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xvii, 414 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 388-396) and index.
013676875X
98049946
Service industries--Marketing.--United States
HD9981.5 / .L68 1999
658.8 / LOS
Service marketing: people, technology, strategy / Christopher Lovelock, Lauren Wright. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xvii, 414 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 388-396) and index.
013676875X
98049946
Service industries--Marketing.--United States
HD9981.5 / .L68 1999
658.8 / LOS