Service marketing: people, technology, strategy /
by Lovelock, Christopher H; Wright, Lauren.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2011Edition: 7th ed.Description: xvii, 414 p. : ill. (some col.) ; 29 cm.ISBN: 013676875X.Subject(s): Service industries -- United States -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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Books
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 388-396) and index.
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