Marketing research : an applied orientation /
by Malhotra, Naresh K.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: 6th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9780136085430 (pbk.).Subject(s): Marketing research | Marketing research -- Methodology
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.83 MAM (Browse shelf) | 1 | Available |
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| 658.8 LOS Service marketing: | 658.802 CRS Strategic marketing / | 658.8270941 SUP Superbrands : | 658.83 MAM Marketing research : | 658.8342 PEC Consumer behavior and marketing strategy / | 658.8342 SCC Consumer behavior / | 658.84 CAI International marketing / |
Includes bibliographical references (p. 834-873) and index.
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