Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (alk. paper); 0071111778 (international : alk. paper).Subject(s): Consumer behavior | Marketing
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8342 PEC (Browse shelf) | 1 | Available |
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| 658.802 CRS Strategic marketing / | 658.8270941 SUP Superbrands : | 658.83 MAM Marketing research : | 658.8342 PEC Consumer behavior and marketing strategy / | 658.8342 SCC Consumer behavior / | 658.84 CAI International marketing / | 658.872 BAE E-commerce : |
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