Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (alk. paper); 0071111778 (international : alk. paper).Subject(s): Consumer behavior | Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|---|
Books
|
Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8342 PEC (Browse shelf) | 1 | Available |
There are no comments for this item.