Service marketing: people, technology, strategy /
by Lovelock, Christopher H; Wright, Lauren.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2011Edition: 7th ed.Description: xvii, 414 p. : ill. (some col.) ; 29 cm.ISBN: 013676875X.Subject(s): Service industries -- United States -- Marketing
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Kabi Sufia Kamal Hall Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 1 | Available |
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| 658.45 BOB Business communication today / | 658.8 KOM Marketing management / | 658.8 KOP Principles of marketing / | 658.8 LOS Service marketing: | 658.802 CRS Strategic marketing / | 658.8270941 SUP Superbrands : | 658.83 MAM Marketing research : |
Includes bibliographical references (p. 388-396) and index.
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