Kabi Sufia Kamal Hall Library

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1.
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Readings in market research; a selection of papers by British authors

by -- British Market Research Bureau, ltd

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London, 1956Availability: No items available

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2.
Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.802 CRS] (1).

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3.
Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson, c2010Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.83 MAM] (1).

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4.
Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8342 SCC] (1).

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5.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8342 PEC] (1).

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6.
E-commerce : business, technology, society

by Laudon, Kenneth C; Traver, Carol Guercio.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson/Addison Wesley, c2008Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.872 LAE] (1).

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7.
E-marketing

by Strauss, Judy; Frost, Raymond.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.872 STE] (1).

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8.
International marketing

by Cateora, Philip R; Graham, John L.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.84 CAI] (1).

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9.
Marketing management

by Kotler, Philip; Keller, Kevin Lane.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8 KOM] (1).

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10.
Principles of marketing

by Kotler, Philip; Armstrong, Gary (Gary M.).

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8 KOP] (1).

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11.
Service marketing: people, technology, strategy

by Lovelock, Christopher H; Wright, Lauren.

Edition: 7th ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.8 LOS] (1).

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12.
Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Kabi Sufia Kamal Hall Library [659.1 BEA] (1).

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13.
E-commerce : the cutting edge of business

by Bajaj, Kamlesh K; Nag, Debjani.

Material type: book Book; Format: print ; Literary form: essay ; Audience: Primary; Publisher: New Delhi: McGraw Hill, c2000Availability: Items available for loan: Kabi Sufia Kamal Hall Library [658.872 BAE] (1).

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